A care bag can reach a bedside this week
Kindred lets you sponsor, personalise and send a care bag to someone going through cancer treatment, or to a parent keeping watch at their child's hospital bedside. Every bag is packed by hand and handed over by a real person on the ward — not left in a locker.
No account needed to give · Every penny above cost goes into the bag
Chemotherapy patient · UCL
"When that bag arrived I broke down. Someone I'll never meet cared enough to send kindness."
Lymphoma patient · Christie
"Two years in remission. I still have the journal. Every page reminds me of how people showed…"
Family carer · Royal Marsden
"The coffee sachets kept me going through the longest nights. It sounds small, but it wasn't."
Oncology Nurse · NHS
"These bags change the ward atmosphere. Patients sit up straighter when they arrive."
Every item in every bag answers something specific — dry lips from chemo, cold hands, a phone that's about to die on a ward chair. We asked patients and parents what helped. This is what they said.
Every partner hospital has a named liaison who receives, checks, and delivers each bag directly — so it always reaches the right person, on the right ward, in the right hands.
No account, no complicated checkout — pick a bag, add a note if you want to, and it's on its way. Simple enough that anyone can do it the moment they think to.
Kindness, in real time
Find your way around
Start here
Three simple steps from choosing a bag to it reaching a ward.
Path 01
Comfort bags built around what chemo actually feels like.
Path 02
For the parent keeping watch at a child's bedside.
Organisations
Bulk sponsorship, one invoice, reporting for your funders.
Hospital staff
How wards register, get vetted, and start receiving bags.
Already sponsored?
Follow a bag from packing to the ward, by reference number.
Questions
Fees, safety, hospital vetting, and how delivery works.
Short videos from people who've sent a bag, received one, or deliver them each week.
In their words
"I didn't know what to send. Kindred basically knew for me — and it arrived with a note from someone I hadn't spoken to in years."
"Third night on the ward chair and a bag turned up with an eye mask and a charger. It sounds small. It wasn't."
"We sponsor twelve bags a month for our local ward now. The reporting makes it easy to show our trustees what it's actually doing."
How it works
An oncology patient, or a parent keeping vigil beside a hospitalised child. Each path is built around what that day actually feels like.
Take a ready-made bag, or choose each item yourself and watch it fill in real time. Add a handwritten note if you'd like.
Tell us the hospital and ward. Our delivery partners and hospital liaisons take it from there — quietly, and directly into the right hands.
Path 01 — Adult oncology patients
Chemotherapy is hard on the body in specific ways — dry lips, cold hands, a mouth that goes metallic, hours in a chair. Every item here answers one of those, not just "cancer" in the abstract.
164 of 220 bags sponsored this month
58 people gave this month
Most people choose 2–4 items — here are the ones patients tell us matter most. You don't need all of them.
0 item(s) in this bag
£0
Path 02 — Parents of hospitalised children
This bag isn't for the child in the bed — it's for the exhausted parent beside it, who packed for their kid and forgot themselves. Practical, comforting, easy to use one-handed.
212 of 300 bags sponsored this month
96 people gave this month
Most people choose 2–4 items — here are the ones that help most through a long ward stay. You don't need all of them.
0 item(s) in this bag
£0
For charities & organisations
Kindred works with cancer charities, children's wards, hospital trusts, and companies running CSR or in-memoriam campaigns. Bulk sponsorship, consolidated invoicing, and a delivery record for your reporting — the bag still arrives feeling like it came from one person.
Bulk sponsorship
Sponsor a set number of bags per month for a named ward, with reporting on how many were delivered and to whom (anonymised).
One invoice
One monthly invoice covering every bag sent under your organisation's account — no per-order admin for your finance team.
CSR & reporting
Export delivery dates, wards reached, and bag types for your annual report or funder updates.
For hospitals & ward staff
Kindred only delivers into hospitals through a named, vetted liaison — never by post to a ward, never left unattended. If you're part of a hospital trust or ward team, here's how becoming a partner works.
Step 1
A named staff member — often a ward clerk, play specialist, or nurse — becomes the point of contact who receives and hands over every bag.
Step 2
Your liaison is DBS-checked and a simple partnership agreement is signed, covering how bags are received, stored briefly, and distributed.
Step 3
Sponsors can now select your ward at checkout. You get a simple log of what's arriving and when, so nothing catches your team by surprise.
What this means for your ward
Where we already deliver
A sample of the wards sponsors can already choose at checkout — this list grows every time a new hospital signs a liaison agreement.
Don't see your hospital?
Track a bag
Enter the reference from your confirmation email. Try the sample below to see how it looks.
Sample reference:
Waiting for a reference
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Questions
A small platform fee (shown at checkout, before you pay) covers packing, hospital liaison, and delivery. The rest goes directly into what's in the bag.
Every partner hospital has a named liaison who receives, checks, and hands bags to nursing staff or directly to the recipient — nothing is left unattended in a public area.
Yes — every order gets a reference number by email. Use the Track a bag section above to see its current stage.
We only deliver through hospitals we have a named liaison agreement with, and all liaisons are DBS-checked. We never pass a sponsor's contact details to a recipient, or vice versa, without both sides agreeing.
Yes — see the For charities & organisations section above, or send us an enquiry and our partnerships team will set up an account.
About Kindred
Kindred started from a simple observation: people want to help when someone they know is in hospital, but they're often far away, unsure what's useful, and nervous about getting it wrong. So we built the research into the platform — every bag is shaped around what patients and parents have actually said they needed, not a generic gift basket.
We work directly with donors, patients, parents, charities, and hospital staff to keep the service accessible, trustworthy, and genuinely useful — not just a nice idea.
Our process
We ran a short survey with 8 donors — people who'd sponsor, or already have sponsored, a care bag. That's the one card below backed by real data. The other four are working assumptions about patients, parents, charities, and hospital staff — informed by the same research process, but not yet tested with those groups directly, so we've labelled them as such.
Not knowing was also the most common reason people said they'd abandon a sponsorship partway through. Shaped the hospital-and-ward detail at checkout, the tracking page, and the Kindred Promise.
Shaped every item on the patients path, each tied to a specific chemo side-effect.
Shaped the families path being for the parent, not the child in the bed.
Shaped the bulk sponsorship, invoicing, and reporting tools on the charities page.
Shaped the named-liaison model and the hospitals partnership page.
Charities and hospitals can join as partners. The FAQ answers most other questions.
My account
Sign in to save your details for next time and see the bags you've sponsored on this device.
Welcome
Save your details for next time, and see bags you've sponsored. This is a lightweight demo account — no password, just your name and email remembered on this device.
Guests can browse and sponsor a bag without an account. Sign in any time to keep your history.
Breast cancer — completed treatment, 2024
This is a prototype, so the video itself isn't wired up yet — in a real deployment, this would play a short recorded testimonial.